Result
A coach-dependent gym turned into a business that could open more
PeopleFitness
Body By Brando
Strong product that only worked when the founder was the coach
Multi-siteFrom a single location
1 yearEngagement length
The constraint
One location with no systems to support growth. The product was good and it depended entirely on the founder coaching and running everything, which put a hard ceiling on his goals.
The system installed
- Operating systems the business could add locations on top of.
- A way to pass the training philosophy to coaches so it survived without him.
The result
The business scaled to multiple locations within a year, with coaches carrying the training philosophy and reaching more people than the founder could alone.
More results
See allThree sold out investor roadshows and $21.2 million raised
$21.2M Raised for the projectTwenty times the assets under management, from friends and family to a real investor base
20x Growth in assets under managementMarketing spend cut by $300,000 while revenue doubled
$300K Cut from annual marketing spendTwenty thousand a month to sixty, then a sale
3x Monthly revenueOne location to five, with the founder out of daily operations
5 Locations, from oneFive thousand a month to forty five thousand a month
9x Monthly revenueNinety three per cent of leads now answer an AI, and a partner got their week back
93% Of leads respond to the AIFourteen qualified leads in the first seven days
14 Qualified leads in 7 daysTwenty five hundred decision makers added to the CRM in twelve months
2,500+ Contacts added in 12 monthsA third of all leads book themselves in, with no one on the phone
36% Of leads book without a personA pipeline of forty qualified investors for deals that had no audience
40+ Qualified investors in pipelineFive lead generators replaced and sales up more than twenty per cent
20%+ Increase in salesThirty two positive replies from a standing start in the UK
32 Positive repliesEight thousand dollars in a single day, against a previous best of two
4x Previous best day
Book a call
Remove yourself as the constraint.
The constraint diagnostic call is thirty minutes. We look at the business, name what is capping growth right now, and tell you what it would take to remove it. If that is not us, we will say so.