Result
Three sold out investor roadshows and $21.2 million raised
Revenue VelocityCapital markets
Discovery Capital Partners
Capital raising firm that had promised investors in three cities and had none
$21.2MRaised for the project
300+Investors through the rooms
3Roadshows, all sold out
The constraint
The firm had committed to filling investor roadshows in three cities and had raised nothing toward them. There was no investor pipeline and no process for building one in the time available.
The system installed
- An investor acquisition process built to fill rooms in three cities to a deadline.
- Qualification ahead of each event so the rooms held real investors.
- Follow-up from the roadshows into the raise itself.
The result
All three roadshows sold out with more than three hundred investors in total, and the project raised $21.2 million. The engagement continued on the ground in Los Angeles with the company that ran the raise.
More results
See allTwenty times the assets under management, from friends and family to a real investor base
20x Growth in assets under managementMarketing spend cut by $300,000 while revenue doubled
$300K Cut from annual marketing spendTwenty thousand a month to sixty, then a sale
3x Monthly revenueOne location to five, with the founder out of daily operations
5 Locations, from oneFive thousand a month to forty five thousand a month
9x Monthly revenueNinety three per cent of leads now answer an AI, and a partner got their week back
93% Of leads respond to the AIFourteen qualified leads in the first seven days
14 Qualified leads in 7 daysTwenty five hundred decision makers added to the CRM in twelve months
2,500+ Contacts added in 12 monthsA third of all leads book themselves in, with no one on the phone
36% Of leads book without a personA pipeline of forty qualified investors for deals that had no audience
40+ Qualified investors in pipelineFive lead generators replaced and sales up more than twenty per cent
20%+ Increase in salesThirty two positive replies from a standing start in the UK
32 Positive repliesA coach-dependent gym turned into a business that could open more
Multi-site From a single locationEight thousand dollars in a single day, against a previous best of two
4x Previous best day
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