Result
Fourteen qualified leads in the first seven days
Light Force Solar
Solar business with an inconsistent sales calendar and no defined buyer
The constraint
There was no clear ideal customer, so marketing effort spread across whoever answered. Different lead generators produced average results and the sales team's calendars ran hot and cold, which took the morale with them.
The system installed
- A business and ideal customer profile audit to settle who the offer was for.
- A cold email campaign built on that profile, targeting manufacturers in New Zealand.
- Messaging built on the Poke The Bear framework rather than a generic pitch.
The result
Fourteen qualified leads came through in the first seven days, against a defined customer profile rather than whoever happened to reply.
“Partnering with Jack has transformed our lead generation. After a comprehensive Ideal Customer Profile analysis, they targeted manufacturing clients in NZ with a focused cold email campaign. In just 7 days, we received 14 qualified leads. We highly recommend Jack.”
More results
See allThree sold out investor roadshows and $21.2 million raised
$21.2M Raised for the projectTwenty times the assets under management, from friends and family to a real investor base
20x Growth in assets under managementMarketing spend cut by $300,000 while revenue doubled
$300K Cut from annual marketing spendTwenty thousand a month to sixty, then a sale
3x Monthly revenueOne location to five, with the founder out of daily operations
5 Locations, from oneFive thousand a month to forty five thousand a month
9x Monthly revenueNinety three per cent of leads now answer an AI, and a partner got their week back
93% Of leads respond to the AITwenty five hundred decision makers added to the CRM in twelve months
2,500+ Contacts added in 12 monthsA third of all leads book themselves in, with no one on the phone
36% Of leads book without a personA pipeline of forty qualified investors for deals that had no audience
40+ Qualified investors in pipelineFive lead generators replaced and sales up more than twenty per cent
20%+ Increase in salesThirty two positive replies from a standing start in the UK
32 Positive repliesA coach-dependent gym turned into a business that could open more
Multi-site From a single locationEight thousand dollars in a single day, against a previous best of two
4x Previous best day
Book a call
Remove yourself as the constraint.
The constraint diagnostic call is thirty minutes. We look at the business, name what is capping growth right now, and tell you what it would take to remove it. If that is not us, we will say so.