Result
One location to five, with the founder out of daily operations
PeopleFitness
Physique Performance Centre
Single site growing on member referrals with nothing underneath it
5Locations, from one
2 yearsEngagement length
0Days in daily operations
The constraint
One location with no systems or infrastructure to scale. There was no repeatable way to generate leads, so growth depended on current members referring friends.
The system installed
- The infrastructure a second and third location could be opened on.
- A repeatable lead generation process that did not rely on referrals.
- The equity model we had used ourselves to open multiple locations.
The result
The business grew from one location to five, and the founder is out of day to day operations. The engagement ran for two years.
More results
See allThree sold out investor roadshows and $21.2 million raised
$21.2M Raised for the projectTwenty times the assets under management, from friends and family to a real investor base
20x Growth in assets under managementMarketing spend cut by $300,000 while revenue doubled
$300K Cut from annual marketing spendTwenty thousand a month to sixty, then a sale
3x Monthly revenueFive thousand a month to forty five thousand a month
9x Monthly revenueNinety three per cent of leads now answer an AI, and a partner got their week back
93% Of leads respond to the AIFourteen qualified leads in the first seven days
14 Qualified leads in 7 daysTwenty five hundred decision makers added to the CRM in twelve months
2,500+ Contacts added in 12 monthsA third of all leads book themselves in, with no one on the phone
36% Of leads book without a personA pipeline of forty qualified investors for deals that had no audience
40+ Qualified investors in pipelineFive lead generators replaced and sales up more than twenty per cent
20%+ Increase in salesThirty two positive replies from a standing start in the UK
32 Positive repliesA coach-dependent gym turned into a business that could open more
Multi-site From a single locationEight thousand dollars in a single day, against a previous best of two
4x Previous best day
Book a call
Remove yourself as the constraint.
The constraint diagnostic call is thirty minutes. We look at the business, name what is capping growth right now, and tell you what it would take to remove it. If that is not us, we will say so.