Result
Marketing spend cut by $300,000 while revenue doubled
Revenue VelocityFinancial services
Home Loan Hack
Mortgage broking business carrying seven telemarketers to keep the pipeline full
$300KCut from annual marketing spend
2xRevenue
7 to 1Telemarketers needed
The constraint
Acquisition cost more than four hundred and twenty thousand dollars a year and leaned on seven telemarketers making cold calls. The pipeline only stayed full while that labour kept running.
The system installed
- Paid acquisition through Facebook and Instagram in place of outbound calling.
- A lead flow that did not need a person to start the conversation.
- The telemarketing function reduced to a single role.
The result
Annual marketing spend fell from more than $420,000 to $120,000, a saving of $300,000, and revenue doubled over the same period.
More results
See allThree sold out investor roadshows and $21.2 million raised
$21.2M Raised for the projectTwenty times the assets under management, from friends and family to a real investor base
20x Growth in assets under managementTwenty thousand a month to sixty, then a sale
3x Monthly revenueOne location to five, with the founder out of daily operations
5 Locations, from oneFive thousand a month to forty five thousand a month
9x Monthly revenueNinety three per cent of leads now answer an AI, and a partner got their week back
93% Of leads respond to the AIFourteen qualified leads in the first seven days
14 Qualified leads in 7 daysTwenty five hundred decision makers added to the CRM in twelve months
2,500+ Contacts added in 12 monthsA third of all leads book themselves in, with no one on the phone
36% Of leads book without a personA pipeline of forty qualified investors for deals that had no audience
40+ Qualified investors in pipelineFive lead generators replaced and sales up more than twenty per cent
20%+ Increase in salesThirty two positive replies from a standing start in the UK
32 Positive repliesA coach-dependent gym turned into a business that could open more
Multi-site From a single locationEight thousand dollars in a single day, against a previous best of two
4x Previous best day
Book a call
Remove yourself as the constraint.
The constraint diagnostic call is thirty minutes. We look at the business, name what is capping growth right now, and tell you what it would take to remove it. If that is not us, we will say so.